Mission Statement and Values

In the heart of Chattanooga, an international market is underway, led by founder Angel Miñoza. As the founder of Joy’s Market, Angel is on a mission to transform the local shopping experience. Bringing the world to Chattanooga and fostering a more inclusive and diverse community. Below you will learn about our mission and values.

Mission Statement:

At Joy’s Market, our mission is to be the core of cultural exploration. Offering a diverse selection of international products that celebrate the rich tapestry of global cuisine. We strive to create a welcoming space where people can connect, share experiences, and embark on a journey of culinary discovery. Through our commitment to inclusivity, affordability, and environmental responsibility, we aim to leave a lasting impact on Chattanooga and its surrounding communities.

Values:

Our values are not just guiding principles. They are the heartbeat of our mission and the essence of our commitment to our customers, employees and the community.

Inclusivity:

Joy’s Market is more than a supermarket; it’s a community hub where everyone is welcome. We value and embrace the diversity of cultures, backgrounds, and tastes that make Chattanooga unique. Our inclusive approach extends beyond our product offerings to create a space where every visitor feels a sense of belonging. By embracing diversity, we create a space that fosters connections. Making each visit a celebration of cultural richness.

Affordability:

We believe that exploring global flavors shouldn’t break the bank. Joy’s Market is committed to providing an affordable shopping experience, catering to budget conscious individuals who want to infuse their lives with international tastes. Our diverse range of products is carefully curated to offer a quality at a reasonable price. Ensuring individuals on a budget can explore and experiment without financial constraints.

Community Engagement:

Chattanooga is not just a location for us; it’s our home. Through events, cultural celebrations, and partnerships with local organizations, we actively engage with the community. Joy’s Market is more than a place to shop; it’s a platform for connection and share experiences that go beyond the aisles. Our commitment to community engagement ensures that we contribute to a more positive community.

Cultural Sensitivity:

Our team at Joy’s Market is culturally sensitive and committed to understanding and respecting the diverse backgrounds of our customers. We believe that fostering an environment of respect and understanding is crucial for building strong customer relationships and creating a positive shopping experience.

Environmental Responsibility:

Joy’s Market recognizes the importance of sustainable practices. With an environmentally conscious approach, we aim to minimize waste and contribute positively to our community. From packaging choices to waste reduction initiatives, we strive to make a difference in both the culinary and environmental spheres.

These values collectively shape the Joy’s Market experience, making it more than just a place to shop. Their shopping choices align with a brand that values inclusivity, affordability, community engagement, cultural sensitivity, and environmental responsibility. Knowing that information we form the basis for the trust our customers place in us.